Boots to sponsor UK and Ireland teams in advance of Fifa Women’s World Cup
Boots has teamed up with 5 football associations to sponsor the England, Wales, Scotland, Northern Ireland, and Republic of Ireland ladies’ football teams. The 3-year settlement, which marks the first time an unmarried brand has subsidized all five women’s national teams, comes ahead of this summer’s FIFA Women’s World Cup in France. Boots will use the partnerships to strengthen various advertising and marketing pastimes, including out-of-home, social, content, and PR. At the same time, the offers give Boots the rights to match-day advertising and marketing, pitch-side branding, participant appearances, and hospitality.
The agreements have been signed with each group’s respective affiliation – The FA, Scottish FA, FA Welsh, the Irish Football Association, and the Football Association of Ireland. They also cover the 2021 Women’s European Championships in England. Helen Normoyle, Boots UK’s advertising director, stated: “It’s so exciting to see how girls’ football has taken off over the past few years, especially as a store that’s proud to champion girls’ proper to live properly, experience higher and appearance extremely good.
“Boots has always had a sturdy heritage of supporting ladies in recreation; we based our very own ladies’ sports activities group as early as 1894. Via our partnership, we are excited to present the inspirational girls in these groups the opportunity to share their stories and any luck, inspire other women to revel in the exceptional confidence that sport can bring.” According to The FA, 1.7 million girls aged five and over play soccer each month. Boots said it hopes the partnerships will inspire greater women and women to play. The increase in reputation of women’s football was underscored in 2015’s World Cup, when the England crew, dubbed the Lionesses, drew tremendous audiences in the UK viewing. A game broadcast at 12.30am on a Sunday drew a target market of 1.6 million viewers. A healthy towards Norway attracted 2.6 million on BBC Three, the channel’s maximum viewing since the London 2012 Olympic Games.
