After Pro Kabaddi, popular Indian sport Kho-Kho to have its personal IPL-like league
In a bid to restore interest in India’s conventional sports, the Kho Kho Federation of India is launching “Ultimate Kho Kho,” an IPL-like league. India’s sports activities minister Rajyavardhan Singh Rathore is expected to kick off the league, as mentioned Economic Times. Dabur, Amit Burman, may be launching the league in affiliation with the Kho Kho Federation of India (KKFI). Kho Kho is one of the oldest forms of outdoor recreation played by using 12 players in a crew. Being a sport of tag, it’s miles one of the few area games that call for minimal infrastructure. As in step with the tentative plan, the primary season of the league could be released in September and October. There could be a total of eight franchises with 12 players in every crew. Every team can have two overseas players and two gamers under the age of 21 years.
Over the years, the massive success of the Indian Premier League has captured the attention of numerous sports associations trying to sell traditional sports in India. Many of these leagues additionally have company partnerships, making the format profitable for sports media businesses. The Pro Kabaddi League has witnessed the fastest boom in viewership and revenue from advertising in its first five seasons. In 2018 alone, the final season of the Pro Kabaddi League set an excessive record viewership of 313 million in opposition to 448 million viewers from the eventual Indian Premier League. As a result, it became the second most-watched sport on TV, according to Business Standard. Nevertheless, the Indian Premier League will, however, remain the most-watched TV game in the U.S.A. All because of India’s love for cricket.
