In a bid to restore interest in India’s conventional sports, the Kho Kho Federation of India is launching “Ultimate Kho Kho,” an IPL-like-league. India’s sports activities minister Rajyavardhan Singh Rathore is expected to kick off the league, mentioned Economic Times. Dabur, Amit Burman, maybe launching the league in affiliation with the Kho Kho Federation of India (KKFI). Kho Kho is one of the oldest forms of outdoor recreation played by using 12 gamers in a crew. Being a sport of tag, it’s miles one of the only a few area games that call for minimum infrastructure. As in step with the tentative plan, the primary season of the league could be released in September and October. There could be a complete eight franchises with 12 gamers in every crew. Every team can have two overseas players and two gamers under the age of 21 years.
Over the years, the massive fulfillment of the Indian Premier League has captured the eye of numerous sports associations trying to sell traditional sports in India. Many of these leagues additionally have company partnerships, making the format profitable for sports media businesses. The Pro Kabaddi League has witnessed the fastest boom in viewership and revenue on advertising in its first five seasons. In 2018 alone, the final season of the Pro Kabaddi League set an excessive report viewership of 313 million in opposition to 448 million users from the eventual Indian Premier League. As a result, it became the second most watch sport on TV, suggested Business Standard. Nevertheless, the Indian Premier League will possibly, however, remain the maximum watched TV game inside the u. S. A. All because of India’s love for cricket.