Women Sports

Royal Challenge Sports Drink gives guys, ladies on equal cricket crew

In the campaign conceptualized via DDB Mudra Group, Royal Challenge Sports Drink asks humans to support the first-ever blended gender T20 fit that the brand will organize with ladies cricketers and Royal Challengers Bangalore crew. Diageo’s Royal Challenge Sports Drink has released its #ChallengeAccepted marketing campaign conceptualized through DDB Mudra Group, taking on gender-based totally stereotypes in cricket and highlighting a world of equality to cause a better the next day each on and rancid the sector. In the TVC, Mithali Raj, Harmanpreet Kaur and Veda Krishnamurthy from the Indian ladies cricket crew and Virat Kohli come together to mention that ‘A day is coming in which the world wishes to turn out to be identical’ and urges lovers to simply accept the mission to interrupt the obstacles in their mind and to see women and men’s cricket as one recreation and one crew no longer divided by way of gender. The marketing campaign challenges the perception that women and men’s cricket aren’t on par because women are not as robust, speedy, or match as their male opposite numbers who rally bigger crowds and fanfare.
To break the parable, Royal Challenge Sports Drink is looking for human beings to assist the first-ever combined gender T20 in the shape that the emblem will organize with ladies cricketers and the Royal Challengers Bangalore team.

Voicing his help for the campaign, RCB crew Captain, Virat Kohli, said, “Be it guys or women, cricket is one recreation, and I need to urge the fanatics to break the bonds that exist of their thoughts and divide the sport by way of gender. Equality in sports activities is, in the end, a reflection of equality in existence. So if we need a better day after today, then we want to say #ChallengeAccepted and start breaking down all stereotypes.”
Speaking approximately the campaign, Mithali Raj, captain of the Indian Women’s Cricket Team, stated, “Over the recent years, ladies’ cricket has made a whole lot of development in phrases of earning respect from fanatics and specialists, but the gambling discipline is still no longer identical, and the genuine difference is visible when there’s parity in opportunities, salaries, coverage and fan help.”

Royal Challenge Sports
Talking approximately the marketing campaign, Amarpreet Anand, Executive Vice-President and Portfolio Head, Diageo India, said, “We accept as true with that it’s a reason worthy of communication in the subculture, and we are assisting the primary mixed-gender fit with international cricketers. We are rolling out a complete 360-degree activation plan supported using like-minded influencers and the RCB cricket group.” Vishnu Srivastav, Creative Head at DDB Mudra South and East, introduced, “We wanted to create a marketing campaign that demanding situations the arena to transport in the direction of a greater innovative and inclusive space for women, in sports and existence. And we’re just getting started.”


  • Client: Royal project sports drink
  • Agency credentials: DDB Mudra Group
  • Business Management: Aditya Kanthy, Sujay Ghosh, Namrata Bohre, Vanaja Pillai, Vidhu Vinod, Arko Majumdar, Bilal Hasan
  • Creative: Rahul Mathew, Vishnu Srivatsav, Vijay Joseph, Sukanya Subramaniyan, Jamuna Poovaiah, Sruthin
  • Kc, Clare Joseph, Saloni Agarwal, Shrishti Dixit, Devika Dutt
  • Account Planning: Amit Kekre, Maithili Nair, Sneha Kanukolanu, Ayush Roy
  • Media & Collaborations: Karan Vohra

Randy Montgomery

Hardcore pop culture trailblazer. Music junkie. Troublemaker. Twitter fan. Travel nerd. Tv guru. Snowboarder, dreamer, DJ, Swiss design-head and identity designer. Performing at the sweet spot between minimalism and intellectual purity to create not just a logo, but a feeling. Let's make every day A RAZZLE-DAZZLE MUSICAL.

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