In the campaign conceptualised via DDB Mudra Group, Royal Challenge Sports Drink is asking humans to support the first-ever blended gender T20 fit that the brand will organise with ladies cricketers and Royal Challengers Bangalore crew
Diageo’s Royal Challenge Sports Drink has released its #ChallengeAccepted marketing campaign conceptualised through DDB Mudra Group, taking on gender-based totally stereotypes in cricket and placing the highlight on a world of equality in order to cause a better the next day each on and rancid the sector.
In the TVC, Mithali Raj, Harmanpreet Kaur and Veda Krishnamurthy from the Indian ladies cricket crew and Virat Kohli come together to mention that ‘A day is coming in which the world wishes to turn out to be identical’ and urges lovers to simply accept the mission to interrupt the obstacles in their mind and to see women and men’s cricket as one recreation and one crew no longer divided by way of gender.
The marketing campaign challenges the perception that women and men’s cricket isn’t on a par because of the perception that women are not as robust, as speedy, or as match as their male opposite numbers who rally bigger crowds and fanfare.
To break the parable, Royal Challenge Sports Drink is looking human beings to assist the first-ever combined gender T20 in shape that the emblem will organise with ladies cricketers and the Royal Challengers Bangalore team.
Voicing his help for the campaign, RCB crew Captain, Virat Kohli, said, “Be it guys or women, cricket is one recreation and I need to urge the fanatics to break the bounds that exist of their thoughts and divide the sport by way of gender. Equality in sports activities is in the end a reflection of equality in existence and if we need a better day after today, then we want to say #ChallengeAccepted and start breaking down all stereotypes.”
Speaking approximately the campaign, Mithali Raj, captain of Indian Women’s Cricket Team, stated, “Over the recent years, ladies’s cricket has made a whole lot of development in phrases of earning respect from fanatics and specialists but the gambling discipline is still no longer identical and the genuine difference is visible when there’s parity in opportunities, salaries, coverage and fan help.”
Talking approximately the marketing campaign, Amarpreet Anand, Executive Vice-President and Portfolio Head, Diageo India, said, “We accept as true with that it’s a reason worth of a communication in subculture and we are assisting the primary mixed gender fit with international cricketers. We are rolling out a complete 360-degree activation plan supported by means of like-minded influencers and the RCB cricket group.”
Vishnu Srivastav, Creative Head at DDB Mudra South and East introduced, “We wanted to create a marketing campaign that demanding situations the arena to transport in the direction of a greater innovative and inclusive space for women, in sports and existence. And we’re just getting started.”
Client: Royal project sports drink
Agency credentials: DDB Mudra Group
Business Management: Aditya Kanthy, Sujay Ghosh, Namrata Bohre, Vanaja Pillai, Vidhu Vinod, Arko Majumdar, Bilal Hasan
Creative: Rahul Mathew, Vishnu Srivatsav, Vijay Joseph, Sukanya Subramaniyan, Jamuna Poovaiah, Sruthin Kc, Clare Joseph, Saloni Agarwal, Shrishti Dixit, Devika Dutt
Account Planning: Amit Kekre, Maithili Nair, Sneha Kanukolanu, Ayush Roy
Media & Collaborations: Karan Wohra